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Building an industry-leading business: my advice for start-ups

We caught up with Catherine Hughes-Hobbs, founder of dermal-filler services and training company, Lipology, on her advice for start-ups – seven years after starting up the company. “I started Lipology as there were too many organisations making short cuts to safe dermal-filler qualifications and delivering unsafe training – as a medical professional, I wanted to […]

Keeping your online shoppers happy – and loyal

The demise of fashion giant Forever 21 is a sign of the times: we shop online because it is quicker and more convenient than a trip into town. Even as shopping moves away from a face-to-face interaction to an online exercise, customer service should always be at the centre of a brand’s thinking – as […]

World Cup 2018

The real winners and losers of FIFA World Cup 2018

The World Cup is a marketer’s perfect set-piece to pitch a campaign around. Those who are on the ball can win big – but others deserve a red card. Here’s our round up of best and worst campaigns of Russia 2018: World class England may not have made the final- but Southgate and the boys […]

Blossom this Spring

Will your brand blossom this Spring?

Spring is in the air (at least, we really hope it is!) but even if it is just the snowdrops peeking through rather than the sun’s rays, it is a great time to spruce things up. A ‘brand’ new look, if you will. A rebrand ensures that your organisation’s visual presence – from your logo […]

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