Our Blog

The missing ‘P’ in the marketing mix: Protection

Product, price, place, promotion…the “P’s” that every marketer will be familiar with. But marketers need to get to grips with a new ‘P’ in order to future-proof not only a company’s marketing activity, but the company itself. Protecting your company’s sales and marketing activity online – from Ecommerce transactions to invoicing – is critical in […]

If it isn’t measured, it isn’t marketing: tracking the success of your Facebook advertising

We believe that if it isn’t measurable, it isn’t effective marketing. Marketing is certainly a balance between art and science, but don’t be fooled into thinking your organisation’s marketing activity is an artform that can’t be measured. From tracking your click-throughs generated by your latest email marketing campaign to measuring the number of sign ups […]

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