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Interactive Email

Emails missing the mark? Time to get interactive

Remember when we thought our inboxes would be beautiful minimalist swathes of emptiness after GDPR? Well that didn’t happen, did it? Brands are still fighting to get noticed amongst the dross and debris. Every organisation wants readers to get excited when its mail drops into their inboxes. It doesn’t have to be a grand gesture, […]

G-Day

G-Day: was the aftermath what you expected?

So how was it for you? The great GDPR day. Did your inbox explode with emails bearing quirky and increasingly desperate subject lines begging you to reaffirm your desire to keep receiving updates from some long-forgotten company? Or were you one of the poor people tasked with trying to inform uninterested contacts of a changed […]

Data Detox

Data Detox: A New Year’s resolution you can actually keep

We all know the feeling: Christmas and New Year have been and gone and you’re left with the expectation to ditch the bad habits and start making New year’s resolutions that will inevitably be broken by February. But there is one New Year’s resolution that you will be able to keep. With the General Data Protection Regulations […]

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