I am going to tell you a story….how businesses can use digital marketing to deliver great storytelling
I am going to tell you a story. Are you sitting comfortably? Then I’ll begin! Since the beginning of human civilisation, people have told stories: cave painting, legend round campfire, Greek myths, bedtime stories, the latest Netflix drama we are all binging. Stories are there to inform, educate and entertain. Great storytelling can also be […]
Print makes a comeback: the brands using the power of print to connect with audiences
As The Drum noted after its panel on The Power of Print at Cannes Lions 2019, print isn’t dying; it’s rediscovering its true strengths. There are obvious reasons our clients choose print over digital for elements of their marketing campaigns: it is tangible, has a longer half-life than digital and is tactile with huge potential to delight in […]
The top brand campaigns to look out for summer 2019
The top brand campaigns to look out for summer 2019 If it is STILL raining where you are, sit back (inside, of course) and enjoy ATTAIN’s creative team’s pick of the best brand campaigns for summer 2019. After all, it is always sunny in adland! Beach body backlash Since the outrage at Protein World’s […]
Embracing the rebrand: what the likes of Einstein and Madonna teach us about change.
Change is big news at the moment, from Meghan Markle shaking up how the monarchy does things to breakaway political parties purposely incorporating it into their name. There are few changes quite as transformative to a business than a brand overhaul. Our creative team have picked four people who have known what it means to […]
How to make sure your expo attendance doesn’t make you a one-hit wonder
We’re busy preparing for Leigh Expo 2019 – as we know an expo is more than just an on-the-day opportunity to network. Focusing all efforts on the main event could leave you looking like a one-hit wonder that comes from nowhere, burns bright then immediately fades from the collective consciousness. What if you could harness […]
To trend or not to trend…that is the question
High Street baker Greggs has become an unlikely hero in the Twittersphere thanks to its sharp social media team and eye for a tart tweet that will sell like hot cakes. Its latest campaign roll-out for its vegan sausage roll is giving other brands food for thought on how to make trending hashtags, other than […]
