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Missing P

The missing ‘P’ in the marketing mix: Protection

Product, price, place, promotion…the “P’s” that every marketer will be familiar with. But marketers need to get to grips with a new ‘P’ in order to future-proof not only a company’s marketing activity, but the company itself. Protecting your company’s sales and marketing activity online – from Ecommerce transactions to invoicing – is critical in […]

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