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How to connect with your customers post-lockdown

As industries adapt to a very different world from the one they existed in prior to the pandemic outbreak we think about how your business can prepare for life after lockdown – ensuring you bring your current customers with you and entice new ones along the way. Be socially conscious The pandemic has brought with […]

Living The Sweet Life in the heart of Wigan

Wigan has a history of offering impossibly moreish sweet treats to its residents. But Uncle Joe has nothing on the self-styled “Willy Wonka of Wigan” – Amy Forster. Amy’s online sweet shop Sweet Life began trading in November 2019. It offers pick and mix, pre-mixed bags and “Little Extras” such as chocolate bars for delivery […]

Missing P

The missing ‘P’ in the marketing mix: Protection

Product, price, place, promotion…the “P’s” that every marketer will be familiar with. But marketers need to get to grips with a new ‘P’ in order to future-proof not only a company’s marketing activity, but the company itself. Protecting your company’s sales and marketing activity online – from Ecommerce transactions to invoicing – is critical in […]

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