The road less travelled: a case for data-driven marketing
Remember when everything was ‘tailored’ or ‘bespoke’? You couldn’t move for a made-to-measure this and purpose-built that. They may have become commonplace, but these oft-mocked marketing buzzwords should now be the roadmap to your marketing strategy. One size does not fit all. YOUR data is mapping out a unique plan for YOUR business – and […]
How the world of marketing is helping to change the world for the better
According to Love Actually film maker Richard Curtis it is marketing, actually, that helps make the world a better place. In this Youtube clip for The Drum he expresses astutely, and as charmingly as one might expect, how important marketing is in changing the world for the better: big ideas need to be boiled down to something […]
To trend or not to trend…that is the question
High Street baker Greggs has become an unlikely hero in the Twittersphere thanks to its sharp social media team and eye for a tart tweet that will sell like hot cakes. Its latest campaign roll-out for its vegan sausage roll is giving other brands food for thought on how to make trending hashtags, other than […]
The top four digital marketing trends every small business should take note of in 2019
This year could be huge for your business. Now, how to make it happen? We have picked out the four digital marketing trends that every small business with big ambitions should take notice of in 2019. Go big on Automation Do more with less with data driven automation and free up marketers to focus on long term […]
New Year’s resolutions to up your marketing game
Are you the sort to make just one big New Year’s resolution or have lots of little ones you want to achieve over the next 12 months? At ATTAIN, we like to do both. Pick an overarching theme to concentrate on: such as we resolve to make sure we are making the most of digital […]
Christmas Ads: the 2018 winners and losers
It’s the most wonderful time of the year! Yes, it is the ATTAIN Christmas ad review and what a gift 2018’s offerings have been. Brands are now in a crowded marketplace where it is hard to stand out from the evergreen and ever-present “Holidays Are Coming” Coca-Cola truck and the plethora of cute animals modelling […]
