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New Year’s resolutions to up your marketing game

20 Dec 2018
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Are you the sort to make just one big New Year’s resolution or have lots of little ones you want to achieve over the next 12 months?

At ATTAIN, we like to do both. Pick an overarching theme to concentrate on: such as we resolve to make sure we are making the most of digital in our business in 2019. Then break that down to achievable resolutions, which will help us reach that goal.

And to do that you should look to ask the difficult questions that will make you look at your overall approach in a new light for the new year. Sometimes it is better and more productive if someone else with new insight is posing those questions.

Resolution: Review website’s SEO
Don’t hide your light under a technological bushel. Your business needs a search engine optimisation (SEO) strategy encompassing technical, content and authority-building activity that will help you to improve your search engine rankings and get you seen. Is your content making the most of keywords? Are there enough backlinks? ATTAIN’s creative team will tell you all you need to know.

Resolution: Review mobile optimisation
You’ve heard all the stats before. Mobile is not going away. If your website is a couple of years old, review it immediately for mobile friendliness. You may be surprised at the results and even more surprised what a difference a few tweaks from our ATTAIN techies can make to your site’s performance. With 78 per cent of UK adults owning a smartphone, don’t develop a desktop disconnect from your consumers. Always assume they are mobile first and you should be too. A stunning website that fails to work on mobile devices is pointless.

Resolution: Review social media
Has your business been dabbling in social media up to now? Are you engaging with your audiences and sector enough? Do you have a properly thought-out social media calendar? Are you definitely using the right channels at the right time with the right content to fully reap the rewards a carefully structured social media plan can deliver? ATTAIN’s social media team can deliver a social media audit informed by analytics and experience to reveal a full strategy for 2019.

Resolution: Review marketing strategy
As a starting point, review the analytics available for 2018 to see where things have worked or where they can be improved. Then assess what other data the business already has that can be utilised to bring about the very best results in the new year, for instance, using digital capabilities to leverage and maintain excellent email marketing lists.

And the main resolution?

Resolve to keep all your business’s digital New Year’s resolutions in 2019 by enlisting ATTAIN to help you get the job done. Contact us on 01942 247884 or email info@attain.uk.com And a very Happy New Year to everyone!

ATTAIN Digital
ATTAIN, 205-206 Atlas House, Caxton Close, Wigan, WN3 6XU
One of ATTAIN's affiliates, WAFC. One of ATTAIN's affiliates, Data Centre Plus. One of ATTAIN's affiliates, Greater Manchester Chamber of Commerce.