The road less travelled: a case for data-driven marketing
Remember when everything was ‘tailored’ or ‘bespoke’? You couldn’t move for a made-to-measure this and purpose-built that. They may have become commonplace, but these oft-mocked marketing buzzwords should now be the roadmap to your marketing strategy. One size does not fit all. YOUR data is mapping out a unique plan for YOUR business – and […]
Style over substance: why websites fail
Too many times, the ATTAIN digital team have come across the same pitfall faced by small businesses: choosing a stylish website that, behind the shiny façade, fails to meet the needs of customers or truly reflect the business’s brand values. Many small businesses share concerns about the affordability of a design solution that truly balances […]
How the world of marketing is helping to change the world for the better
According to Love Actually film maker Richard Curtis it is marketing, actually, that helps make the world a better place. In this Youtube clip for The Drum he expresses astutely, and as charmingly as one might expect, how important marketing is in changing the world for the better: big ideas need to be boiled down to something […]
Embracing the rebrand: what the likes of Einstein and Madonna teach us about change.
Change is big news at the moment, from Meghan Markle shaking up how the monarchy does things to breakaway political parties purposely incorporating it into their name. There are few changes quite as transformative to a business than a brand overhaul. Our creative team have picked four people who have known what it means to […]
How to make sure your expo attendance doesn’t make you a one-hit wonder
We’re busy preparing for Leigh Expo 2019 – as we know an expo is more than just an on-the-day opportunity to network. Focusing all efforts on the main event could leave you looking like a one-hit wonder that comes from nowhere, burns bright then immediately fades from the collective consciousness. What if you could harness […]
Emails missing the mark? Time to get interactive
Remember when we thought our inboxes would be beautiful minimalist swathes of emptiness after GDPR? Well that didn’t happen, did it? Brands are still fighting to get noticed amongst the dross and debris. Every organisation wants readers to get excited when its mail drops into their inboxes. It doesn’t have to be a grand gesture, […]
