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How to make sure your expo attendance doesn’t make you a one-hit wonder

15 Apr 2019
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We’re busy preparing for Leigh Expo 2019 – as we know an expo is more than just an on-the-day opportunity to network. 

Focusing all efforts on the main event could leave you looking like a one-hit wonder that comes from nowhere, burns bright then immediately fades from the collective consciousness.

What if you could harness the event energy, getting hit after hit from the one same expo?

Suddenly it is: “Move over Chesney, I am not settling for this expo being the One and Only opportunity to get my business in business.”

So here is ATTAIN’s guide to marketing smart, expo-style:

Create some buzz

You are excited to be exhibiting – so share it. Start chatting about the expo on social media ahead of the big day to generate interest. Let followers know which of your team members they can meet at the event and what will be on offer if they visit your stand.

On the day, lots of people attending will be tweeting or setting up Insta shots so shout about your presence using the expo’s hashtag to amplify the message to make sure you are easily found amongst the social media noise. Schedule in some key messages before the event so you are free to concentrate on the matter in hand as well as posting on the fly.

Post-event, use social media to continue the conversation and engage with fellow exhibitors and attendees.

Emails that deliver

In the lead-up to the expo, a beautifully crafted email campaign will inform your contacts about the event and your involvement – and there is also an opportunity to pique their curiosity further by offering visitors something they can redeem by dropping your stand at the expo.

Don’t forget to follow up later with contacts made at the event with a tailored email based on conversations you may have had with visitors on the day.

Capitalise on content

Publishing blogs on your website in the run-up to the event can help spread the word about your expo presence and encourage visitors to your stand or seminar.  ‘Meet the team exhibiting’ pieces will build familiarity between exhibitors and delegates, and content tailored to the expo theme itself will help you access the expo’s audience online.

What’s more, it is a chance to position your business as an expert while more eyes are on it than usual, having been directed by your excellent pre-event social media and email campaign.

Conversations with attendees revealing their pain points will spark ideas for blogs long after you have packed away your stand – so be sure to use the event itself to identify future blog themes that are relevant to your audience.

Make a stand

As an exhibitor, the first impression makes all the difference. From an eye-catching exhibition stand to professional artwork that brings the brand to life along all backed with fantastic printed supporting materials. You need stand out in the exhibition area with a strong and impressive look. Check out how ATTAIN created this exhibition space for a client with a tight turnaround.

 

Come and meet the ATTAIN team at Leigh Expo, or get in touch if we can help your business ATTAIN the maximum advantage from the next expo you are planning to attend.

ATTAIN Digital
ATTAIN, 205-206 Atlas House, Caxton Close, Wigan, WN3 6XU