If it isn’t measured, it isn’t marketing: tracking the success of your Facebook advertising
We believe that if it isn’t measurable, it isn’t effective marketing. Marketing is certainly a balance between art and science, but don’t be fooled into thinking your organisation’s marketing activity is an artform that can’t be measured. From tracking your click-throughs generated by your latest email marketing campaign to measuring the number of sign ups […]
Crowdfunding for businesses: The only time it is good to follow the crowd
There is a marketing tool that helps develop new products, research the market, monitor rivals, promote product launches, make connections with new demographics AND makes money. Too good to be true? Too high-tech for SMEs? Never heard of it so it must be too new to be proven? WRONG! Crowdfunding, beloved financial lifeline for start-ups […]
Facebook’s change of heart: the Zuckerberg statement you should know about
It is fair to say that election scandals and fines for data breaches have resulted in Facebook going through something of a rocky period. But the social media giant’s owner has declared a change is on its way- and it is sure to have an impact on your company’s Facebook advertising. No need to panic […]
G-Day: was the aftermath what you expected?
So how was it for you? The great GDPR day. Did your inbox explode with emails bearing quirky and increasingly desperate subject lines begging you to reaffirm your desire to keep receiving updates from some long-forgotten company? Or were you one of the poor people tasked with trying to inform uninterested contacts of a changed […]
The 2 ‘P’s you should be asking your web team to spend time on…
2P or not 2P, that is the question…you should be asking your website design team. To stand out websites need to offer outstanding functionality with an impressive visual experience, but most of all they need to CONNECT with their audience and keep them engaged… like a good play (you wondered when I was going to […]
Our MD Danny Parker asks: Is it time for businesses to unfriend Facebook and turn off their Twitter feed?
Trust in social media was already at an all-time low with fake news, Instagram sponsored-post issues and trolling when Facebook’s recent data harvesting scandal hit. Privacy is now paramount as people become ever more protective of their personal data. At the beginning of the year the Telegraph reported most people thought social media was not regulated enough […]
