To trend or not to trend…that is the question
High Street baker Greggs has become an unlikely hero in the Twittersphere thanks to its sharp social media team and eye for a tart tweet that will sell like hot cakes. Its latest campaign roll-out for its vegan sausage roll is giving other brands food for thought on how to make trending hashtags, other than […]
If it isn’t measured, it isn’t marketing: tracking the success of your Facebook advertising
We believe that if it isn’t measurable, it isn’t effective marketing. Marketing is certainly a balance between art and science, but don’t be fooled into thinking your organisation’s marketing activity is an artform that can’t be measured. From tracking your click-throughs generated by your latest email marketing campaign to measuring the number of sign ups […]
Facebook’s change of heart: the Zuckerberg statement you should know about
It is fair to say that election scandals and fines for data breaches have resulted in Facebook going through something of a rocky period. But the social media giant’s owner has declared a change is on its way- and it is sure to have an impact on your company’s Facebook advertising. No need to panic […]
Insta: the Do’s and Don’ts for your Business
Not sure how – or even why – you should be using Instagram to reach customers? Spend five minutes in the Twittering Bird pub, the ATTAIN social media headquarters, to find out more… Instagram is just for selfies of celebs in swimwear. WRONG! Someone’s been telling you stories – and not the good ones that […]
Our MD Danny Parker asks: Is it time for businesses to unfriend Facebook and turn off their Twitter feed?
Trust in social media was already at an all-time low with fake news, Instagram sponsored-post issues and trolling when Facebook’s recent data harvesting scandal hit. Privacy is now paramount as people become ever more protective of their personal data. At the beginning of the year the Telegraph reported most people thought social media was not regulated enough […]
