Children’s products’ manufacturer Brian Clegg wanted to relaunch their sub brand, Little Brian, into a new market. Little Brian is extremely popular within the education sector, but had little brand awareness or market share in the consumer market. ATTAIN was appointed to create a fun and engaging consumer-led microsite to promote their product – Little Brian Paint Sticks.
We focussed on developing engaging sections to really bring the brand, and fantastic product, to life. The team enhanced the interactive customer experience offered by the brand’s website through the launch of the ‘Little Gallery’, which encourages users to submit their own artwork they’ve created using Paint Sticks. We also introduced ‘Little Tips’ throughout the site, which contained exciting information and techniques for the user to try out themselves.
The microsite was integrated into the company’s Twitter feed and a blog section was created, so that website is kept fresh and engaging to bring the Little Brian brand to life.
Now, the Little Brian brand has a microsite which enables the company to build a brand and develop relationships with consumers in a way that they previously couldn’t do.