The General Data Protection Regulations and the responsibilities that come with it – namely having up-to-date data that is secure, accessible and evidenced with opt-in consent – may seem like a nightmare to many marketing teams.
But for users of our data management platform ATTAINA, it is a dream. We may be in the minority, but we believe GDPR is a fantastic opportunity to transform the relationship your business has with its data – making it safer, more secure and more relevant to help you reach your marketing goals.
Don’t believe us? Read how we transformed Keytech’s relationship with their customer data – and their email marketing results – thanks to the ATTAINA data management platform.