Keytech are IT service specialists based in the North West and asked ATTAIN to assist them in creating targeted email campaigns, coupled with a stronger social media presence to drive traffic to their website and generate leads.
We guided them in the purchase of data, enabling them to build their database with strong, sector specific data. We then helped them to segment this data in accordance to job title, allowing us to create relevant, tailored content based on their individual requirements.
We pointed these emails through to a bespoke landing page, designed specifically to capture important data and growing their database. By measuring the results from the campaigns, we could then re-target both recipients who has clicked through and filled out the form, as well as those who hadn’t with messages and incentives accordingly.
This led to an increase in warm leads and more enquiries, along with a stronger database for future marketing and greater awareness of the company and their services.