All Round Fun is a new brand, encompassing All Retail’s sub brands. They are a leading retailer in indoor and outdoor recreational items. They wanted to combine their websites for trampolines, garden products, fitness and games tables in to one fun and easy to use new website.
After a full briefing from All Round Fun, we created a new name, logo and brand guidelines as a base for the new website. The new main brand is supported by the new sub-brands – indoor, outdoor and sports. This creates individual identities for each sector, overseen by the main branding to retain the inclusive aspects of the larger brand.