After winning a pitch over numerous other agencies, ATTAIN produced a fully content managed website consisting of a live feed from the course database allowing instant updates to keep the site current. An online enrolment form was also developed to allow new students a quicker and easier enrolment process. The new website increased traffic by more than double in comparison to the previous year.
To encourage enrolment, Wigan & Leigh College enlisted ATTAIN to create a dynamic Summer marketing campaign to drive people to enrol. The campaign featured the college’s own students of varying demographics and their ‘stories’ to evoke a personal connection with potential students. Each piece of artwork had a unique QR code to track which were the highest performers to allow more efficient future marketing channels.