Summertime can be a distraction to many customers thanks to the lure of sun, holidays and sporting events – so how does your brand remain relevant?

We’ve rounded up the most inventive ways that brands have used a mix of communication channels – an activity known as ‘multi-channel marketing’ –  to tap into the nation’s excitement around the summer’s biggest sporting events, from Wimbledon to the Women’s Euros, in order to reach new customers.

Make sure you’re making the most of the marketing channels that reach your customers by checking out our free multi-channel marketing guide in the ATTAIN library.

Haagen-Dazs giveaway scores Wimbledon marketing ace

The ice cream giant won the Wimbledon marketing contest game, set and match by introducing tennis fans at pop-up events across the country to a new flavour linked to the great British tradition of serving strawberries and cream at the tournament. The tasty giveaways were supported on social media by joining the Twitter tennis chat and encouraging people to visit their website to find out more.

Butcher gets a hole in one with British Open campaign

You don’t have to be a global brand to capitalise on a major sporting event: Shropshire-based butcher The Meat Man targets sporty males with meat and protein products, so it was no surprise to see the business launching a social media product promotion linked to the British Open. The business doesn’t stop there with its efforts to build a brand that appeals to sportspeople – the website showcases major athletes who act as brand ambassadors, and the taster products can be found at athletic events across the country.