Multi-Channel Communications

ATTAIN allows you to communicate with your customers in a targeted and relevant way through multiple communication channels.

We all have preferences when it comes to the way we are communicated to and we all interact differently depending on the form of communication we receive. Using ATTAIN, you can communicate with your customers using Email, Mobile and Hybrid Mail channels.

ATTAIN understands your customers' preferences by helping you learn more about the way they engage and respond to your communications. By tracking all the interactions your customers have with you, you can learn more about your customers and therefore make future campaigns more effective.

Contact our sales team for more information on the ATTAIN system.

FEATURES	BENEFITS
Multi-Channel Dashboard	Easily view all of your campaigns
Single Customer View	See every interaction your customers make with your communications
Email	Send email campaigns and track all responses, including unsubscribes, open rates, click throughs and online purchases
Mobile	Send mobile campaigns, track all text responses and record them in the ATTAIN System. Send automated mobile messages back to the recipient, record all dialogue between you and your customers
Hybrid Mail	Send digitally created mail, electronically transported and printed at nearest distribution centre
Reports	View tangible results enabling you to monitor the success across all of your campaigns making it easy to measure ROI
Campaign History	Record all actions and reactions back to each individual

Email

ATTAIN allows you to create engaging email campaigns straight from the multi-channel dashboard. Whether you want to create email campaigns from scratch, use existing templates or simply rework a previously successful campaign, ATTAIN has all of the resources you’ll need to create the perfect creative. Using ATTAIN, you can segment your customers allowing you to target your campaigns to specific groups. Tangible and measurable results can be viewed in real-time through the reporting facility. ATTAIN records every interaction your customer makes with your campaign from open rates to click throughs and online purchases.

Mobile

Mobile messaging is a growing area of direct communication. Mobile messaging can be extremely powerful as your message and brand is directly delivered into the hand of your customer. From the ATTAIN multi-channel dashboard you can send mobile campaigns, track all text responses by your customers and send trigger mobile messages back to the recipient. ATTAIN records all dialogue between you and your customers allowing you to learn more about them and to channel this knowledge into future campaigns.

Hybrid Mail

Remember the days when direct mail involved lots of printing letters and stuffing envelopes? With ATTAIN, those days are gone. The ATTAIN Hybrid Mail function allows you to digitally create marketing material. This material is then sent electronically, to the nearest TNT distribution centre to the delivery address. Here, the communication will be printed, packed, delivered and ultimately save time and money.

Statistics

What good is a marketing campaign without measurable results? ATTAIN will track your results across your multi-channel campaigns and provide you with detailed feedback including statistical analysis of how your message was received. Using statistics provided by ATTAIN you can view how many people engaged with your communication, how it was viewed and whether the recipient went on to purchase your product or service.

Triggers

Trigger based communications are messages that are sent out automatically based upon an event triggered by your customers' actions or reactions. ATTAIN knows that trigger messages make the recipient feel valued, strengthening the relationship between you and your customer.

Trigger communications come in many forms, such as an order confirmation email following a purchase, a welcome letter post sign-up, a birthday related SMS message triggered by date, an invoice/statement or a request for feedback based on a recent purchase that was made. Using ATTAIN you can find out more about your customer's preferences and behaviour helping you to forge longer lasting relationships with them.

Sending trigger messages using ATTAIN allows you to up-sell or re-sell to the recipient with specially customised content which makes them feel understood. Trigger messages can also help increase customer retention, by sending messages such as ‘We miss you; come back and shop with us soon’ to customers who have become dormant. Using the knowledge stored in your database you can send trigger campaigns to dormant customers, enticing them to engage with you once again, offering discounts and promotions specific to their preferences and making them feel more valued.

Dynamic Content

Learning more about your individual customers is what makes ATTAIN so powerful. Using the information about your customers' specific individual attributes allows you to make your email campaigns more targeted.

Dynamic content is about merging information or products into your email, mobile or mailing campaign based on your customers' preferences. Using ATTAIN you can insert dynamic content into your messages from a range of sources, including graphics from your website and content from your in-house databases. Based on a whole host of recipient filters such as their interests, their demographic area, their product preferences or even their previous purchases you can create relevant and engaging personal campaigns.

ATTAIN tracks the way that your customer responds to your message, including opens, click throughs and purchases, then feeds all of this information back into the single customer view, continuously improving the knowledge you have about each and every customer.

Transactional

Transactional communications include sending anything from invoices and statements through to renewal documents and appointment letters.

ATTAIN has the ability to automate all of your transactional communications, meaning you have more time to concentrate on running the business. The added benefits of using ATTAIN means you can track the communication and record a full audit trail against each customer, showing what was sent, in which way, and at what time. These customer communications are important to your business, however you should never ignore the fact that they can also be used to get additional messages in front of you customers. Just because you have sent them a statement, doesn’t mean you can’t mention a new product launch. We can help you unlock future growth potential from your existing customers, beyond the marketing activity you are undertaking to acquire new customers.

ATTAIN can transform your transactional communications, creating opportunities for new revenue channels. Using ATTAIN, you can personalise transactional customer communications, targeting specific groups of customers with messages, offers and promotions based around their preferences. ATTAIN records and reports every customer interaction in the system, improving each single customer view and allowing you to learn more about your customers so that you can make future transactional communications even more engaging.